Welcome to the FashionCrowd experiment!

Are you passionate about fashion & sustainability – and eager to try new tools that support fair fashion?

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Do you have an Android Smartphone and want to win one of three €50 vouchers for a sustainable fashion product of your choice?

Become part of our crowd-based experiment exploring new ways to involve consumers in the processes of fashion design, production and use! We developed the TrendRack app that can help to better estimate the interests and needs of consumers so that fashion producers can avoid overproduction more easily.

Try out our TrendRack app, a fun way to share your expertise & taste and tell us what you think about it! 

Try the TrendRack app!

Participating is easy:

  1. Download and install the TrendRack app from the Google Play Store.
  2. Register and click on the confirmation link in the E-Mail you will receive from a service called TooManyEyes (look in your spam folder if none arrives).
  3. Log into the app.
  4. In the app you find a list of tasks. The tasks help identify fashion items similar to a new design. Solve as many as you like over the next days and collect points to earn badges.
    To learn more take a look at our short instructions.
  5. Among the participants who also complete a short online questionnaire we will draw three 50 € shopping vouchers for a sustainable fashion item of their choice.

QR Code to TrendRack App in Google Play Store

Maximize your points:

  • TrendRack notifies you when there is a new task to solve (no more than 2 – 3 per day).
    The quicker you are in starting the task the more points you will get: double points when you start a task within 50 seconds after the notification, triple points within 20 seconds.
    As this boost will apply to the complete task, you can then take your time to solve it.
  • For each task, the one among the quick players who found the best suiting pictures is awarded 500 extra points!

We hope that you have a lot of fun during the experiment and are looking forward to your impressions and opinions about the TrendRack app!

If you have any questions or trouble, please do not hesitate to contact trendrack@eipcm2019.eipcm.org

The FashionCrowd experiment is a collaborative research experiment carried out by 13 Dresses and EIPCM. 13 Dresses is a crowdsourcing platform for building consumer involvement in sustainable design, awareness-building communication, production, and use, through crowdsourced design competitions, consumer-voted products and an active professional community. By building a democratized community of creative individuals and providing them with opportunity and knowledge we can tap into their collective skill to create new solutions that consumers are both interested and involved in. This increased involvement in the design and selection process builds stronger emotional ties between the consumer and the product, ideally elongating the product’s life span and delaying its path to the landfill.
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The TrendRack app was developed as part of the CUbRIK project, a Collaborative Research Project partially funded by the European Union. If you would like to know more about CUbRIK or become part of the CUbRIK Community, please visit the project homepage http://www.cubrikproject.eu/ or follow us through our Social Channels: